My audience aspire to be unique and independent and are not afraid to push the boundaries and try edgy styles in relation to their hair, make-up and clothing, defying what is seen to be 'normal'.
You will wear brogues instead of trainers
You will be original instead of conforming.
You will like to take unusual photographs.
My target audience will be aspirer's as they want to climb the social ladder but, more importantly, will be radicals as they believe that they are original and different.
My target audience will have post-modernists social values and will be decision pending, still trying to figure out what to do, who to be and how to live.
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